 I had a conversation recently with someone who had just finished a short trial with us.
They’d shown up. They’d trained well. They’d done everything we asked. When we suggested continuing, the response was: “It might be too expensive.” Fair enough. Everyone has a budget. But then they mentioned something else....
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 Every so often, someone says it.
“That’s expensive.” And having spoken to 1000s of people over the last 15+ years, I get it. On the surface, a membership like ours isn’t the cheapest option in town. (There are actually many training options out there that are far more expensive than us when you compare the service provided.) But here’s the better question: Expensive compared to what? Because there’s a difference between cost and value.  I’m going to say something that might sound a bit controversial at first.
Hyrox isn’t training. Hell & Back isn’t training. A 5k isn’t training. A mini marathon isn’t training. Triathlons, adventure races, endurance events - none of them are training. They’re tests.  If you’re over 40 and you feel:
tired all the time flat low motivation stiff and achy not yourself putting on weight easier losing strength mood all over the place it’s very easy to land on one conclusion: “It must be hormones.” And to be fair, sometimes it is.... |
AuthorDavid Knowles is the founder of Evolutis, Dad x 5 & wannabe singer songwriter! Ready?Reading is great, but action is better. If you’re ready to start moving and feeling better, we’re here to help.
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