How to Find More Money for Your Health (Case Study)

Have you been putting off investing in your health for a while? What’s your reason?

I was chatting to someone recently about joining one of our large group training programs. I always find it interesting listening to people trying to logically justify either doing or not doing something.

The Case

After all these years it's fair to say I've heard all the reasons and excuses. I know that sometimes people need some help to make a good decision. During the consultation when we reached the point to discuss price the word "expensive" was used.

Sometimes you need to read between the lines to understand that the excuses people use to get out of a situation are just an attempt to cover up a more burning problem. Often people are afraid of change or making the wrong decision so to avoid them they make up reasons why they can’t commit to your services suggesting the issue is at your end (e.g. too expensive).
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I decided to help this person to apply some logic and reason to their decision and understand how the objection being used was not making much sense. I basically showed that person how expensive their CURRENT unhealthy lifestyle was and if they were ready to take the leap, they could re-organise their budget to assign more money to their health and fitness.

Part of the process is that I gather as much information about their lifestyle as much as possible. Here are 3 ways to save money you spend on being unhealthy so you can fix yourself by investing in your fitness.

1. Takeaway

Prior to the money talk revealed that the person I was chatting to orders takeaway dinners with a fizzy drink at least three times a week and spends about €30.

2. Alcohol

Many people don’t realise how much their lifestyle costs. This person was drinking 8-10 beers in the pub once per week and at least 2 bottles of wine at home per week adding up to another €60-80 per week

3. Coffee Shops

In this particular case the person admitted that about 8 lattes are purchased every week in Costa, so we found at least another €16, provided that no cakes were eaten.

I could have carried on asking about other lifestyle choices that are both unhealthy and costly, like smoking, but in this case, we had already found enough.

The Math's

Adding these all up showed my client-to-be that they are spending €126 per week, over €500 per month on food and drinks only that were causing them to be overweight, feel sluggish, unhealthy, unhappy and generally making them think they’re not worth it.
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Besides the short-term symptoms of consuming high sugar and high fat food and drink can cause, there is a higher risk of developing high blood pressure, type 2 diabetes and high cholesterol levels when consumed for an extended time in high amounts.

Imagine that you pay that amount every month or even more to maintain this type of lifestyle. What do you think about how much it will cost to get treatment or health insurance to cover for these types of lifestyle diseases?

The REAL problem - hidden

On a personal (and perhaps more important) level it was also revealed that this person felt unattractive to their other half, had no energy for the kids and didn't feel motivated to do anything at a personal or professional level. They felt stuck

Outcome - Win Win

Here comes the best part. I was able to show that it was going to cost less than €25 per week for this person to join one of our large group training programs, they will home some budget left to invest in quality nutrition and with our best efforts they can finally start working towards their better self after many missed attempts.

Thankfully they were able to see that other than time (3 hours per week), they didn't have to sacrifice anything really to work towards becoming fitter, healthier & happier than they'd EVER been. And with all the info to hand we made a mutually beneficial decision to get started.

Where are you with your goals? Feel free to message our team to discuss a few pointers and see how we can help.